Keep Your Hand Up is focused on encouraging better education for young African American men by rewarding them with a once in a lifetime experience for staying on the right path. Our goal is to make learning top priority as well as a fun and exciting atmosphere for the young men. We do not only want to verbalize the importance of education, we also want to reward the hard working young men that are making great progress in school. Hopefully, this process will help motivate all young black men to hear our message and join the movement.